(Government of Dubai, 2021)
Ministry of Culture - Dubai - United Arab Emirates
Government of Dubai initiated a project Dubai Culture based on city's culture and arts authority to enhance the effectiveness of its services, achieve customer satisfaction, raise the level of performance, and improve the quality of the services provided, through which the authority seeks to establish an integrated reference system in defining and documenting service procedures and designing the customer’s journey, which is the basis for ensuring the continuous improvement of its services